Archive for September, 2009

Holiday Seller Success List – Check it Twice!

September 30, 2009

Here’s a recent seller email full of great tips for the holidays. Just in case you missed it, read this post:

Holiday Check List Mantle
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Good News! Our biggest time of year, the holiday season, is upon us and economists (both liberal and conservative) are predicting this will be the best Holiday shopping season in the last 3 years.

Here are the ten most important things you can do this holiday season to increase your Zazzle sales. Many of them are quick and easy “to do’s”. Do them all and you’ll be way ahead of most sellers.

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Create 2010 Calendar and Photocard Templates

Get a head start on the holiday season now! Most of your competition has not yet created these key sellers. Be the first on your block to have a whole array of 2010 calendar and photo card templates ready for the season’s rush.

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Start Creating Holiday Hot Gift Products

We expect the following items to be hot gifts this holiday: Cards, mugs, apparel, bags, shoes, pet apparel and skateboards. However, always be true to yourself. If you are a specialist in something else, like business cards, create these. Make sure you offer some designs or templates that are easily turned into gifts.

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Get Your Products Featured on Our Landing Pages

When you have a product featured on one of our landing pages, your page traffic goes up exponentially. We would love to feature your products and give you this potential sales boost. We are looking for quality designs on the following product types: Photo cards, Holiday Cards, Christmas Cards, Christmas Gifts, 2010 Calendars, Holiday Invitations, Embroidered Sweatshirts. We scour the site for great designs that fit our most popular search terms and hopefully you’ll soon be featured.

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Merchandise your Products with our New Category Sorting Feature

Our new merchandising tool allows you to create categories (formerly called product lines) and display them with personalized icons on your store front. It’s also easy to set the display order of products and categories within your store so your best sellers are seen first. If you haven’t begun using this powerful new feature, now’s the time.

Learn more here.

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Optimize Your Pricing

Our extensive analysis has shown that the sweet spot for mark-ups is 12-15%. At this price point, your profits will be maximized. Up to 12% your profits go up with little affect on sales. However, above 15%, the increase in profits does not compensate for the typical fall in sales. As always, at Zazzle, you are free to price products anywhere you want, but using our findings as a guide, you’ll maximize your profits.

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Market Your Own Products

Successful sellers market their own stores. It’s surprisingly easy, particularly during the holiday season. Start with family and friends. They are all looking for unique gifts and you’ve got them! Email gift ideas and new product designs to your fan list. They’re already fans, so they love it when you come up with something new.

Click here for more promotion ideas.

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Use Zazzle Products to Showcase Your Talents

Send out your own holiday cards in mid-November using one of your templates and a link to your store so people can buy their own holiday cards. Carry business cards everywhere you go and hand them out when you meet new people. Chubby Cards or Skinny Cards make the unique impression you’re looking for. You can also print rack cards and photo cards showcasing your different designs.

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Make an additional 15% on Associate Sales

Here’s a little known secret. Any time you refer someone to our site via an Associate Sales Link, you make an additional 15%, above your normal mark-up. But it gets even better. If that person buys products from other sellers during the same session, you make 15% on all those sales as well. We also have volume bonuses, so this 15% referral fee can go as high as 32%. Promoting Zazzle through an Associate Sales Link can be done on your website or blog or on Facebook, Twitter, Squidoo or any forum you participate in. For more detailed information on the Associate Referral program, click here.

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Overuse Tags and Find Yourself at the Bottom of Search

This is our hand-slapping tip. If you’re not guilty of this, ignore it. Some people load up their product pages with tags which have nothing to do with the product itself just to attract Zazzle searches to their page. We consider this SPAM. When someone does a search, we want the results to be relevant. Over-tagging produces non-relevant search results which frustrates the customer and hurts our entire community. If you over-tag products with non-relevant tags, you risk dropping all your products to the bottom of search.

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Enjoy the Holiday Season with Your Friends and Family

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Black Friday is November 27.

Cyber Monday (which beat Black Friday in US online purchases in 2008) is November 30.

Thanksgiving, which has a surprising high level of online purchases is November 26.

This all adds up to, It’s Beginning to Look a lot like Christmas.

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Oktoberfest on Zazzle!

September 29, 2009

Prost! This is the last week of Germany’s Oktoberfest. Typically the festival is celebrated with lots of eating, drinking and general German merriment. At Zazzle, we celebrated with the launch of our German site,! If you’re planning on celebrating for the last week of Oktoberfest be sure you’re prepared for the occasion with Oktoberfest t-shirts, Oktoberfest bags, and Oktoberfest steins from Zazzle. Check out some of my favorite Oktoberfest gifts below.


PayPal Loves Zazzle Models!

September 28, 2009

Check out the PayPal email below featuring Zazzle’s Director of Product Management Mike T! Unbeknown to us, Mike has a side gig as Chief Model for the Scandinavian Modeling Agency of America (SMAA for short) – this is his main look called light blue steel.

Seriously though, we love PayPal! PayPal is a great way to make purchases on Zazzle, or process Seller earnings quickly (wayyyy faster than a check). Be sure to check out the PayPal X Innovate November 3-4 to learn more about how you can use PayPal as a platform.

Foto Friday – Earn $5 with your customer photos!

September 25, 2009

Check out this week’s Foto Friday Fun!

What’s Foto Friday? It’s our weekly blog post of customers enjoying their Zazzle products. Want to join in the fun and earn $5 towards your next Zazzle order? Read below for details on how to participate in Foto Friday.

Want to join in? It’s easy and fun! For every photo you send us we’ll give you $5 to use on your next Zazzle order. So get started taking those pictures and join in on the Foto Friday fun!

  1. You must be in the photo holding, wearing, hugging, or otherwise enjoying your Zazzle product
  2. If the product is available in the public Zazzle Marketplace, include the product link
  3. Be creative and have fun!

You can tweet your photos to @zazzle or do it the old fashioned way by emailing them to

Zazzle Featured Seller Interview With Vlad Gerasimov

September 24, 2009

Vlad Gerasimov, aka vladstudio, has been a Zazzler since 2004.  He was kind enough to answer some questions about his artwork, and his time with Zazzle.  Check out the interview below and don’t forget to check out his store Vladstudio!

Micro Animals Giraffe Poster

Zazzle: First off, tell us a little bit about yourself.

Vlad: I was born and have always lived in Irkutsk, Russia. It is located near lake Baikal, the deepest lake in the world by the way. I received economical education, but never spent a minute working as an economist! I also play piano and guitar.

My typical day may seem not so interesting. I spend most of day at home, sitting with my MacBook Pro (because I am a home-based worker). I reply to e-mails of my website visitors and clients, maintain and improve my website, and of course, I always draw something in Photoshop.

Zazzle: What’s your inspiration for your designs?

Vlad: I am inspired by many very different things, such as beauty of nature, interesting objects and ideas that I stumble upon in Internet or in real life, works of other artists. In the past,  I spent a lot of time making software icons, and therefore my art inherited some of icon design principles – clear lines and details, pseudo-3D.

Zazzle: What has been your favorite design you’ve created, and why?

Vlad: Every artwork is as a child, you know ;-). I think the most special for me are:

• Learning to Fly – – don’t know why, but it resonates with me

• Planet Earth – Inversed – – that’s my most popular artwork ever 🙂

World Inversed Poster

Zazzle: What is your favorite Zazzle feature? How do you use it?

Vlad: My favorite page on Zazzle website is, of course, “Earnings Summary” 🙂

Speaking seriously, I like how buyers of my products can customize them.

Zazzle: What got you interested in selling your art on Zazzle?

Vlad: Variety of available products. The only type of product I am missing is Jigsaw Puzzles! My artworks would be so great as puzzles.

Zazzle: What tips can you give someone who is just starting out on Zazzle?

Vlad: – give your visitors choice. Whenever you create a work of art (or a photo), make as many different products out of it as Zazzle offers. For me, posters, mousepads and t-shirts are best-selling product types;

– integrate Zazzle to your website;

– carefully resize your image for different products (f.e. for a mug and a poster you will need to crop differently, make sure nothing important is lost after cropping).

Thanks Vlad!

The Benefits of Balconies

September 23, 2009

This is what happens when you get German translations wrong…

September 22, 2009

Since launching the new website on Friday, we’ve been flooded with overwhelmingly positive comments. However, we’ve received a few comments from some of our German Zazzlers about some spots where we made some small errors in our German translations.
We want you to know that we take all of this feedback very seriously, and we’ve punished the person responsible accordingly.

See below for a picture of Lamson’s ankle. That’s right! We went Kathy Bates on him!

No, just kidding! We love Lamson, and we think his German translation skills are something even David Hasselhoff would be proud of.

He messed up his ankle this weekend pretty bad, though, while out celebrating the launch. Poor guy.

We’d tell you the real truth of how he broke it, but it’s so pathetic we just can’t stand to embarrass Lamson that way. Free hat for the person that posts to the comments correctly with how Lamson really messed up his ankle. (Trust us, it’s really pathetic.)


Extract the Movie

September 22, 2009

The creator of “Office Space,” “Beavis and Butt-Head,” and “King of the Hill” has returned with another masochistic comedy, “Extract” which opened in theaters on September 4.

Joel, played by Jason Bateman (“Juno,” “Arrested Development”), is one step away from selling his flavor extract factory and retiring to easy street when a freak workplace accident sets in motion a series of disasters that put his business and personal life in jeopardy. The film also stars Kristen Wiig (SNL, “Ghost Town”), Mila Kunis (“Forgetting Sarah Marshall”), and Ben Affleck (“He’s Just Not That Into You”).

In typical Mike Judge form, the film is brimming with witty one liners, and the creators of the film found it befitting that fans of the film be able to purchase products memorializing their favorite moments.

Make your purchase at

Reynold's extract t-shirt

O’Zapft is!

September 21, 2009

Dabei meinen wir nicht nur den Start zur Wies’n, sondern gleichzeitig auch die Eröffnung von, unserer deutschsprachigen Website. Obwohl wir noch an einigen Kleinigkeiten arbeiten, bieten wir bereits jetzt schon die größte Auswahl von inviduellen Designmotiven auf dem deutschen Markt! Übrigens werden wir bald auch eine Menge an Geldpreisen bei diversen Designwettbewerben ausgeben. Mehr dazu aber später. Bleibt einfach dran!

In case your German skills are rusty, the above paragraph says that we have now launched, our German-language site. While we are working on a few more little tweaks over the next few days and weeks, we are already offering the largest selection of designs in the German market. Stay tuned for more exciting things to come to Germany! Prost!

Here is a video of some Zazzlers singing a traditional German drinking song in honor of the launch of and Oktoberfest!


New Products – Stationery, Letterhead, Rack Cards and Flyers!

September 18, 2009

There are more new products?! We thought that photo cards and invitations were a bit lonely so we added custom stationery, custom letterhead, rack cards, and flyers today! These newest of the new products round out our paper product offering to a complete set, perfect for home or office. So spend the weekend sitting at the computer shopping great wedding stationery, thank you stationery, business letterhead and more! Some of my favorites (just created!) of these new products are below.


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